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Pass Guaranteed 2025 Reliable Salesforce Certified Salesforce-Marketing-Associate Questions

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Actual Salesforce-Marketing-Associate Salesforce Certified Marketing AssociateExam Questions 2025

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic
Details

Topic 1

Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.

Topic 2

Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

Topic 3

Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

Topic 4

Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

Topic 5

Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

Salesforce Certified Marketing AssociateExam Sample Questions (Q59-Q64):

NEW QUESTION # 59
Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.
Which functionality should a marketing associate utilize?

A. Delivery Profile
B. Sender Profile
C. Security Settings

Answer: A

Explanation:
When Northern Trail Outfitters needs to designate which IP address should be used for email sending among multiple IP addresses, the marketing associate should utilize the Delivery Profile functionality. A Delivery Profile in Salesforce Marketing Cloud includes settings that define how emails are delivered, including the selection of the specific IP address to be used for sending. This ensures that emails are sent from the desired IP address, which can be important for maintaining sender reputation and deliverability.

NEW QUESTION # 60
The marketing team at Cloud Kicks wants to set up a form on a landing page to collect contact information to a data extension in Marketing Cloud Engagement.
Which functionality should the associate use?

A. Web Collect
B. MobileConnect
C. Smart Capture

Answer: C

Explanation:
When the marketing team at Cloud Kicks wants to set up a form on a landing page to collect contact information that feeds directly into a data extension in Marketing Cloud Engagement, the most appropriate functionality to use is Smart Capture. Smart Capture is a form tool available in Salesforce Marketing Cloud that allows users to easily create and customize forms to collect data from visitors on web pages or landing pages.
By using Smart Capture, the team can design forms that align with their branding and specific data collection needs, and directly link the form to a data extension where the collected contact information is stored. This seamless integration facilitates efficient data collection and management, enabling the team to quickly leverage the collected data for marketing campaigns and engagement activities.

NEW QUESTION # 61
A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains.
How should the associate meet this requirement?

A. Copy the existing journey.
B. Create a new journey.
C. Create a new journey version.

Answer: C

Explanation:
When a marketing associate needs to make changes to an existing journey in Salesforce Marketing Cloud, such as reordering the emails it contains, the recommended approach is to create a new version of the journey. This feature allows for modifications to be made while preserving the original journey structure and performance data. Creating a new journey version enables the associate to make necessary adjustments, test the changes, and then activate the new version without disrupting the existing journey's flow or performance.
This method ensures a smooth transition and allows for comparison between different journey versions, facilitating continuous improvement and optimization.

NEW QUESTION # 62
Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.
What should an associate use at time of send?

A. A Send Classification with honor list-level opt outs checked
B. Commercial Send Classification
C. Transactional Send Classification

Answer: C

Explanation:
When sending digital receipts for online orders, even to subscribers who have previously unsubscribed from marketing communications, the appropriate send classification to use is the Transactional Send Classification. This classification is used for emails that are essential to a transaction or service requested by the customer, such as order confirmations, shipping notifications, and digital receipts.
Transactional emails are exempt from typical subscription preferences because they are considered necessary for the fulfillment of the service or transaction that the customer has engaged in. By using a Transactional Send Classification, Cloud Kicks ensures that all customers receive their digital receipts, maintaining compliance with best practices and customer service standards.

NEW QUESTION # 63
DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form.
Which fields should DR require prior to the form being submitted?

A. Contact's Name, Email Address, and Mailing Address
B. Contact's Name, Email Address, Phone Number, and Preferences
C. Contact's Name, Email Address, and Communication Opt-In

Answer: C

Explanation:
When creating a Smart Capture form using CloudPages in Salesforce Marketing Cloud, it's important to focus on fields that are essential for both compliance and personalization. For DreamHouse Realty (DR), requiring only necessary information aligns with best practices, focusing on what's critical for both data utility and user experience.
* Purpose of Required Fields:
* Contact's Name: This is necessary to personalize communications, a best practice for enhancing engagement.
* Email Address: As the primary contact method in email marketing, this field is critical for delivering communications.
* Communication Opt-In: According to data privacy laws and Salesforce Marketing Cloud best practices, it's essential to include an opt-in field to ensure compliance with permission-based marketing regulations (e.g., GDPR, CAN-SPAM). This is a pivotal aspect of responsible marketing and protects DR from potential compliance issues.
* Why Other Options are Not Ideal:
* Phone Number and Preferences: Although valuable for segmentation, they are not necessarily required to capture initial consent and could deter form completion due to the excess information requested.
* Mailing Address: Similar to phone numbers, this may not be essential for initial communication via email and can be collected at a later stage if needed.
* Salesforce Marketing Cloud Documentation References:
* Salesforce Marketing Cloud recommends collecting minimal information upfront to encourage form completion and increase opt-in rates. More details can be gathered progressively through ongoing engagement (reference: Salesforce Help - Smart Capture Forms).
* Explicit opt-in consent fields are often highlighted within Salesforce's guidelines for GDPR compliance and responsible data management practices (reference: Salesforce Compliance - GDPR).
Requiring Contact's Name, Email Address, and Communication Opt-In ensures that DreamHouse Realty collects sufficient information for compliance and personalization without overwhelming the user with unnecessary fields on the initial form.

NEW QUESTION # 64
......

Aspiring Salesforce professionals strive to excel in Salesforce Salesforce-Marketing-Associate exams such as the Salesforce Certified Marketing AssociateExam (Salesforce-Marketing-Associate) to achieve their dream careers. However, passing the Salesforce-Marketing-Associate Exam can be challenging, especially with a demanding schedule that leaves little time for preparation.

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